Has anyone used 4C's Brand Compass tool? Is it insightful/useful?

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I’ve never personally used but did an evaluation of the platform for my previous agency and found it was quite a useful product helping to streamline social. I know they’ve had various upgrades to the product and they integrated into MediaOcean/Prisma earlier this year allowing for easy tracking of Facebook if you use Prisma.

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The tool I was questioning specifically is supposed to batch your traffic info personas and give competitive intelligence. Curious if it's any good!

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