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I haven’t used them, but have used a similar barter agency (IPG’s Orion) to trade assets (like QSR cups with an old logo) into media buys. Basically you get a fraction of the value of the item you would otherwise throw away (too soon to recommend Qualcomm Toqs?), into a radio buy.
Yeah, it’s definitely a component of a media plan type of solution. We basically were able to use those “credits” that we got out of selling the asset against media partners we were already using (I.e. credits could be used on clear channel stations but not entercom stations; Espn digital but not fox sports digital etc.)
Crooks