{ "media_type": "text", "post_content": "Has data analytics made psychology and neuroscience completely obsolete or do marketers still rely on human psychology ?", "post_id": "5bebae45f2279b001251d56b", "reply_count": 3, "vote_count": 0, "bowl_id": "58f82520c1ca28001625db4a", "bowl_name": "Data and Analytics in Advertising & Marketing", "feed_type": "bowl" }

Has data analytics made psychology and neuroscience completely obsolete or do marketers still rely on human psychology ?

Posting as :
works at
You are currently posting as works at

No, psychology and neuroscience are not obsolete. They can play complimentary roles to data analytics. Psychology is an awesome path to gaining strategic insight, understand what your data mean, discovery of bias, and generate insights that are softer than many of our datasets can provide through mining and reporting — remember that the noise governing most marketing datasets often requires larger samples than we have to prove out a pattern as robust, and even if we see it we may not understand why that pattern in order to exploit it. Analytics also works backwards only (rear view mirror vision). As the Chance Discovery movement in Japan discovered in the 1990s, future trends really cannot be determined purely by analyzing past performance data. It is easy to be lulled into a false sense of security by the presence of “hard“ numbers, but they will not solve all problems on their own. Analytics by themselves are a recipe for trouble in my experience.

likesmart

Why exactly would it make those things obsolete?

like

Psychology is not obsolete. If anything I think it complements the industry. I think being a psychology major alone may not be enough but if you pair that with statistics, you can probably be part of the research, analytics team. Or pair it with marketing and be a planner

Additional Posts

Fhhbbbbjjnnnnnnsn dnnsndjjjd dhjhdjjdjdjdjnd dhjhdjjdjdjdjnd djjfjdjjdndndnnfnd dhjhdjjdjdjdjnd dhjhdjjdjdjdjnd djjfjdjjdndndnnfnd djjfjdjjdndndnnfnd now djjfjdjjdndndnnfnd do. D dndnnfndnnsdhjdjdjdjnd

like

My company is now displaying!

like

Linda fjfhfjf djjfjd djjfjd djjfjd djdjdjjd djdjjdjdjdj djdjd. Fend id didn't dish hen djdjdjjd did dishes djdjd djdjdjjd dj djdjd s djdjjdjdjjdjdjdndh do djdjjdjdjjdjdjdndh djdjdjjd djdjjdjdjdj djjjd

like

Bhh d hhjjj dudjejr the jejune rhjejej. Jdjdjdn dhejejjdne dhejejjdne hehehehehje rhjejej he hehehehehje rhjejej

like

Maybe we should implement something like automatic posts refresh? I got a notification about "someone like mypost" but it isn't displaying at the post title...

like

Beyond 2 lines the text in each post card is cut off. I wonder how many lines in the comment section?

like

Comment on this to test rereply notif

What are some good companies to work for in Dallas?

Living it up in the city.

Post for comments

like

Posting from the top side.

Hhjjndjjffjjddjdh dndbbdndjjdjdndnnf dndbdhjxjdjd djdjhdjdjdjhdjndndndjdjdjdjjcncndjdjnd dhdjhdjdjdjhddhhd ghhhhhhh ghbbbbb fghhhhhhbh cvhhhhhhbhbb ghhbb. Hjnxnxndbd vsbdbddbbxbdbbd dbdhdhdjjxndnbdhdh

like

Post to test

like

Not seeing any other posts!

This is looking great!

Best spg properties in Baltimore?

like

Parents in Consulting. How do you manage consulting hours (50+ hours) with children? What does your schedule look like?

likehelpful

NYC folks - anyone going to the Gov Ball tomorrow?

likehelpful

An associate that quit the firm held onto our team dial-in, joined a regularly scheduled with our client, and just cursed out a stakeholder who is regularly abrasive with us... We are stunned #revenge

likefunnyupliftingsmarthelpful

Tell the truth: are you more productive at home than the office? How much more? How about your coworkers? Are they more productive in your estimation? And lastly, your whole team - is it more productive in a remote environment?

likefunnysmart

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal