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They've figured out their own idea of it, and that's not likely to change. The PR understanding of creative is just different. If you're a traditional creative with an agency background, you're going to get frustrated early and often.
I’m only six months in here. Cant say I totally disagree. Although I think our ideas are generally better than we make them out to be.
I hear creatives mainly have to figure out which influencer to do a collab with, or what the vending machine idea is.
Damn that’s so true it hurts.
They’ve definitely figured out production. The stage before that though…
“Wait, there’s a stage before that????”
Subject Expert
Nope lol. They cant attract any talent and their current leadership is notoriously bad.
C1 why was he pushed out? he was a great CD/creative having led MAL’s work for so many years, no?
Really depends on the practice/account/team. It’s a lot better than it was five years ago.
Who?
Yup they solved all of it
I was rooting for ‘em
We have bigger challenges than traditional creative agencies: we do stuff that must earn attention and ideally drive a change in people’s mindset. Doing creative that goes to paid media simply implies different logics.
Edelman like most places make bad work. And PR-able ideas that most marketing agencies are capable of coming up with