Have never touched “shopper marketing” and have just done a few POP things. Thinking about moving to Chicago and looking into some agencies that do this. Had a call w/ recruiter and she (cont’d)

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You’re going to be creating a lot of seasonal/event focused activations. It becomes conceptual because you’re usually featuring a portfolio of products, so there’s no one brand or retailer style guide to emulate, so you’re creating a new umbrella program from scratch, and clients will be looking for a range of activation possibilities, from incentives/giveaways to celebrity/IP partnerships to on-site sampling experiences. Look up Epsilon, IN Connected Marketing, and TracyLocke as well.

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I work shopper and never touch conceptual. It’s all emails, promotions, and one-offs for my team.

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Was asking about my conceptual skills. Have touched pretty much everything in career from fun spots to PR stunts that got a lot of press. Recruiter made it sound like there was a lot of conceptual stuff going on, but from an insider’s perspective what is shopper like? Any insight would be helpful!

I worked shopper in Chicago for two years. I’d say it’s comparable to the experiential agency work sometimes. You will be doing a lot more conceptual work comparing to the ADs (most shopper ADs are really designers). Look up agencies like Ogilvy Geometry, Trisect, Arc (Leo Burnett) and find writers who work there on LinkedIn. Some of them will list their portfolio links, you’ll see the better examples in them

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Public service announcement: Mustela gentle cleansing gel is the best face cleanser of all time. Takes off all makeup, is hydrating, and is non irritating. Go, buy immediately!

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