Have to say it: nothing that any of us has done is that impressive or special. Just saw a comment about Kathryn Hahn in a car commercial being “perfection.” None of this is cool!

likeuplifting
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Honestly, none of it really matters but it is fun and does pay the bills. It’s a job. Not life

like

Not only is it not special, it's detrimental to society. Preach.

likeuplifting

I didn't say it wasn't fun and I don't enjoy it. Believe it or not, you can maintain both of these opinions simultaneously. What we do is a wonderfully enjoyable way to make a living. But let's keep some perspective here - OPs not wrong.

Perhaps nothing YOU have done is that impressive or special. Leave us out of it.

likefunny

Some people dream of getting the chance to be creative for a living, even if it means doing it for car commercials, instead of selling insurance or working in a bar. Some even get to do it, and are proud of what they do.

If you’re not, then stop doing it. But don’t shit on others’ enthusiasm. Your job isn’t your life

likeuplifting

This. This is what our industry needs. Never let any of these a holes take that from you.

like

Have to say it: nothing that any of us has done is fabulous or worthy of jazz hands. Nothing.

like

Then quit?

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@op then don't ruin it for the rest of us who enjoy making people feel something. Sure most of our ideas end up watered down and shilling crap product but those few times when it becomes something entertaining that people talk about? Don't ruin that for the people you manage just because you got jaded. We work too hard for that.

I disagree. Sure most of what we do is worthless and detrimental, but a lot of what we do is breakthrough, life saving, and a positive contribution to society. But maybe I shouldn’t include you in the royal “we”

likefunny

CD1, you’ve never seen an innovation from an ad agency that changes or saves lives? I could cite dozens of examples

like

I was making sure someone commented “it doesn’t matter” before I did.

It’s work, stop trying to get meaning out of it. You work for a corporation owned by a larger corporation. The only thing you have is your own integrity. Beyond that, pay your bills, live your life and stop worrying about your job.

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I think everyone takes themselves waaaaay too seriously in advertising.

like

I didn’t want to like it but knowing how hard it is to make a funny car ad, I thought it was pretty good. “Perfection” means to me that it was well done. What’s so bad about that?

like

MAJOR borrowed interest.
Unhip suburban soccer mom trying to be hip is a well-worn trope.
Chrysler’s CMO was quoted in Adweek that he wanted to “challenge perceptions of minivan ownership.” By doubling-down on that perception? Yes that was the joke but consider your audience.
Cover up the brand name and car. You can easily swap it.
The only good element in these spots is Kathryn Hahn.
Kinda shocked how few of you see this stuff.

If we can’t critique honestly critique ads in the Advertising bowl, then where can we?

like

You have shamed us sir ACD.

likefunny

It’s a car commercial. It’s selling cars. Some people get off on that. Power to you if that’s your thing.

Ergo, OP’s reaction to the word ‘perfection’.

Depends on the impact the ad has for the business. That can be special. Impressive if you’re a challenger brand.

If you don’t think it’s valuable to create communication that gives a company a competitive advantage over another, you’ll always feel the way you do.

Just because we’re not building the car with our hands doesn’t mean we’re not integral to the car being made.

There are no factory workers without ads to sell the cars their livelihoods depend on.

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