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👇Let me know in the comments if you found this helpful :)
I had to do some spec work when I was junior. Now I’m generally just hired off my resume and interview because I have proven achievements I can speak to.
I’m not in strategy, but I’ve had to do a few things like this historically. At one agency i had to put together a business strategy off of a packet they gave all the applicants for a role. A way of judging account people’s instincts I suppose? At Google i had to do a pitch to my potential team - but I was told to use existing work - it was just so they could get a sense of how you built a story and presented live. I’m mixed on spec work. It seems they are asking for more work than seems reasonable. I don’t think it’s shady (but I’m an eternal optimist), but I think it’s fair to inquire about how they use it? Who reads? What role it plays? How many have been asked. Might give you some good intel into whether you want to make the effort
I give senior level candidates a brief and ask them to pitch me a social strategy around it. But it's not for real work and is not used outside of the interview process. But it's a great way to see how they think and how much effort they'll put in.
Presented on screen. Sometimes I ask them to write a memo to go with it to see if they know how to write. I'm constantly surprised by the lack of writing skills from digital strategists, and it's something that's sorely needed in the role.
I’m currently interviewing and have been asked to prepare a presentation based on an old or fake brief for most of them once it gets beyond the first phone call stage.
That’s weird. Do they bring you to the office to do an hr worth of free work or do they expect you to do that in your free time ??
I’ve found agencies that require this are pretty shady in general. They do not respect candidates’ time at all. Here is the thing:my company has gotten burned with imposters in the past. So now what we do is as part of the FINAL interview we have you for 45 min or so in the office put together some work depending on the SME area or job role. This is reasonable and we only do this if we plan on extending an offer. Other companies do this to farm free work.
We have a content exercise with a strategy piece that is only given to those we plan extending an offer to. Not a real or current client and the work we get from the applicant is not used for client work in the future, etc.