Q&A with Atif Rafiq - Volvo's Chief Digital Officer

Hello Atiq, How do you define digital transformation and what top 2 criteria measure success of a digital transformation?

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It’s about building your company backwards from the customer and embracing the optimal business model and organizational design for that.

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Hello Atiq - how important is it to ensure the company is ready to embrace a digital transformation and what are the measures you’d suggest to make it happen

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To Cognizant 1 - wanting and being ready are two different things. Most companies want it but fewer are ready. The only way forward is to start, and then give the digital push an unconditional multi commitment. Otherwise it will be choppy.

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Multi commitment?

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