Related Posts
Wanted to highlight Prudential Financial’s hiring practices. They rescinded my offer once I attempted to negotiate the salary. The official reason given was that I didn’t “sound excited enough”.
They then admittedly gave the offer to someone who was less qualified. There were other red flags throughout the job offer process that the HR team should overall be ashamed of.
More Posts
37 / F / $250 / media / svp
Conversation Starter
Vive la France !
Additional Posts in Creatives
What was your “That’s it, I quit” moment
Community Builder
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
It sounds like you want to be either a creative or a strategist.
A creative(either a copywriter or art director) would design and plan an experiential activation. Creatives spend a lot of their time coming up with ideas for activations or brand campaigns.
A strategist would sort out the integrated marketing plan. They play a bigger role in the overall marketing strategy. They would handle the research and focus group stuff and then brief the creatives once they’ve figured out a direction for the campaign.
You’ll have a hard time pursuing art direction without a good design foundation. Most art directors have to handle their own design work nowadays so it’s advisable to know your way around the Adobe suite and to know the foundations of logo and branding design. Some places require you to know how to do basic motion design as well.
Copywriting doesn’t require any art knowledge but you need to know how to write snappy headlines, radio spots, and TV scripts. It’s good for people who enjoy creative writing.
Creative strategist
Mentor
Coming up with ideas would most likely would be a creative like a copywriter or Art Director. I if this is what you want to be, then I recommend going to portfolio school. Why? Learning this stuff on your own is difficult. Also it’s competitive. So, portfolio school is the fast track to getting that position. I would recommend copywriter since it’s requires less training than art direction.
So you want to work in entertainment marketing?
Yep essentially