Hello creatives,
I currently work in digital marketing and want to move more towards a creative marketing role but I don’t know what the name of the role would be. What roles strategize/create the promotional campaigns? For ex. What roles designed the Enola Holmes statue partnership with Netflix or plans experiential activations for comic con, or chooses the integrated marketing plans when creating different promotions? I tend to be more on the idea side rather than the small detail side.

likehelpful
Posting as :
works at
You are currently posting as works at

It sounds like you want to be either a creative or a strategist.

A creative(either a copywriter or art director) would design and plan an experiential activation. Creatives spend a lot of their time coming up with ideas for activations or brand campaigns.

A strategist would sort out the integrated marketing plan. They play a bigger role in the overall marketing strategy. They would handle the research and focus group stuff and then brief the creatives once they’ve figured out a direction for the campaign.

like

You’ll have a hard time pursuing art direction without a good design foundation. Most art directors have to handle their own design work nowadays so it’s advisable to know your way around the Adobe suite and to know the foundations of logo and branding design. Some places require you to know how to do basic motion design as well.

Copywriting doesn’t require any art knowledge but you need to know how to write snappy headlines, radio spots, and TV scripts. It’s good for people who enjoy creative writing.

like

Creative strategist

like

Coming up with ideas would most likely would be a creative like a copywriter or Art Director. I if this is what you want to be, then I recommend going to portfolio school. Why? Learning this stuff on your own is difficult. Also it’s competitive. So, portfolio school is the fast track to getting that position. I would recommend copywriter since it’s requires less training than art direction.

like

So you want to work in entertainment marketing?

Yep essentially

Related Posts

HCL Technologies
I team I joined HCl two days back, can I leave now I just got another offer from a product based organization. What will be the process or consequences if I just inform hiring hr that I am not going to continue

like

HIRING: MM private equity firm based in NY focused on healthcare; Strategy Lead role (similar to Chief of Staff). Looking for investment bankers / consultants with 4-6 YOE, that's looking to transition into a strategic role. DM me to chat!

I am looking for a Product Manager role.
Having 8 years of work experience in supply chain operations and product data management.
MBA from IIM Indore and currently working at Infosys Consulting.
If you have any opportunity then please let me know and I will share the CV and other details.
Thanks,
Prasanna
9981445227

like

Any mid-level copywriters looking for work? We had another writer leave and are looking to fill the position. It's a small shop with incredible creative leadership and fun food accounts. Trust me, you’ll get a lot of opportunities and have a blast. PM a link to your book and I'll tell you more.

like

Been in Sales for 12years, done it all from transactional to complex, from 10k to 650M and from local to global, and 2 weeks to 24 months Sales Cycles - now aiming to move into a management role within the next two years, ideally mid sized business, build and execute a strategy for growth, shape a vision and drive the overall success on a more strategic level. Led teams and managers.

Masters and getting my MBA done currently - any advise what is key to make it happen?

Are there any disadvantages of joining a C2H role purely on the basis of high CTC even though it is for a big client of the contractor company?

like
like

I have applied for the solution architect role and cleared the first round at siemens advanta. My second round is scheduled for next week. Is it a technical round? What is the difficulty level in 2nd round?

I was contacted by Careernet for Booking holdings Job requirement. I was told to attend an event at conrad Bengaluru. I am not sure if companies arrange such events before hiring. Could Anyone please share any such experience. Thanks in advance..

like

Hi all,
Looking for a career change, I’ve experience in project management, oncology, health promotion, engagement, inclusion and diversity and hoping to work for a pharma. Happy to relocate and would love some guidance and referral please 🙏🏾

like

Is it possible to make a transition to VC (ideally senior associate / vp role) after a two year Associate stint in MM PE? I worry that the prior interest in moving late stage will be frowned upon by early stage investors among other issues

like

Got a job offer with a lower base salary but a guaranteed bonus structure that puts me ahead of my current pay at the end of each year. Has anyone moved to a position with a compensation structure like this? Was it hard to adjust when it came to your monthly finances?

like

Anybody matching below skill set ping me for referral . 4-10 years of ex on SAS+SDTM , any one from SDTM. AdaMs and TFls activities @iqvia

like

Wanted to highlight Prudential Financial’s hiring practices. They rescinded my offer once I attempted to negotiate the salary. The official reason given was that I didn’t “sound excited enough”.
They then admittedly gave the offer to someone who was less qualified. There were other red flags throughout the job offer process that the HR team should overall be ashamed of.

like

Hello fishes,
I need referral for a role at @CommonWealth Bank of Australia
Can anyone help me out ?

like

Hi sharks,
Any openings for btech ECE freshers please 🥺

helpful

I need a mentor to guide me for a job role in MBB. I have 5 YOE (4.5 years in Manufacturing & Automation 6 months in SaaS) any volunteers?

likefunny

Hello! I’m currently employed at a FAANG company where things are looking like my role/team might be eliminated at the end of the year, so I’m putting out applications to get ahead of the curve. Can anyone from Amazon provide a referral? I have the job code ready and have already applied. Thank you 🙂

like

More Posts

I am interested in consulting, currently majoring in finance and minoring in math, looking for any internship for the fall. Suggestion for any companies/ internship programs to apply. What are my chances of landing an entry level consulting Job, if I don’t have any consulting internship. Any advices, dos and don’t. Thank you very much.

like

What are your favorite personal finance books? I just read Rich Habits and really liked it. I am also reading the Psychology of Money. Looking to read some more!

like

37 / F / $250 / media / svp

like

Looking for a therapist, ideally in person, lower Manhattan and CIGNA. Any recommendations?

like

Thoughts on Ted & Lemon laces? I'm thinking about grabbing a few brighter colors to pair with some oxfords.

Does anyone have any good resources for auditing ESG?

“The longer I put off starting my own firm, the longer it can remain a dream and not something I screwed up at.” — Ted Mosby, How I Met Your Mother

likefunnysmartuplifting

I need an assistant/paralegal. Probably part time at first. I live/work in a small city in Oklahoma, solo practice. I would like approx 10 billable hours/week (if part time) from them. What do i look for in one? Pay amount? (Most here make around $12/hour). Incentives for bonus money?

like

What is the onboarding process for KGS. i have my joining next week on 31st October but haven't received any mails related to the onboarding.

like

Can someone share how old caterpillar India engineering pvt ltd is, not able to get much information online

like

I’m a Sr AD about to step into an ACD role. This will be my first time being direct report to creatives and being involved in briefing process. Any tips on how to be an awesome direct report? How does a creative successfully contribute to a brief? Please, teach me your ways.

like

It’s Thanksgiving Eve, I just finished critical pending work at 10pm, and flipping through my emails, I find a request from 4pm for a vendor contract “every day counts, very urgent, pls do immediately.” How do I respond? I’m traveling at 9am, so I need to sleep and pack tonight. Do I take 2 hours out of Thanksgiving tomorrow? Try to get it in tonight? Tell them to pound sand until Friday/Monday?

like

Upvote if you're from Belgium and need to create stuff that work in 3 f*cking languages for less than 12.000.000 people 🇧🇪

like

I got admitted to hospital since I was unwell. How can I apply for cashless medical claims as I downloaded one form from general medical insurance plan. Can someone suggest me

like

I have got an offer from Deloitte for 14LPA as a consultant. But my current organisation is trying to retain me by giving me a raise and promoting me to SSE with 11 LPA they have also promised to give me more interesting work according to my will. For now I have said yes to my current organisation. What should I do? Was this a correct decision?

like

How do you handle rude clinicians in the workplace? I always have an attending talking down to me.

like

Lesbian fish in LA or staffed on a project there? Dranks? 🥂

like

Thinking about applying to grad school in Europe for graphic design / branding / visual identity stuff. 1. Anyone know of good schools/programs? 2. How do tuition loans work with international schools? 3. Any tips on applying to a European school as an American? Lemme know!!!!

like

Vive la France !

like

Hi, How much compensation Microsoft provides to M365 Support Engineer with knowledge of Azure also, for 3+ years Experience ?

like

Additional Posts in Creatives

For those who take the time to write back. Who give critique and tips for the portfolio. Who give guidance and advice, even if it's only a couple of sentences. Thank you. Thank you so much.

like

My ECD keeps changing our work before it goes to client and it's cost us making good work. Our books are suffering because he can't get his hands off the tools. Our books are only full of spec now.

like

Best website service / hosting for portfolio sites? I’m leaning Adobe, but interested to hear what else is good

Thinking about just taking a shopper marketing job. Haven't really made anything I'm proud of in traditional agencies so I figure get paid better and let go of frustration. What do you fishes think?

like

Anyone genuinely happy with their job/where they are right now?

If yes - where do you work and why?

Creatives who don’t code: how did you build your portfolio site?

Mine is currently on WordPress and uses a theme I paid a one-time fee for.

I guess I wouldn’t mind continuing to use WordPress, but I need a refresh.

Anyone have opinions on using page builders like Elementor or Divi with WordPress?

Should I be considering Squarespace or Wix instead? Is Cargo still a thing?

like

If you have previously declined an offer from an agency, how long should you wait before applying there again - if ever?

like

Curious to know how closely you (creatives) work with your strategy/ planning counterparts. What is the dynamic you share?

like

What advice do you have for someone who wants to make a quick and seamless transition from operations to creative?

Being forced to work out of a spreadsheet is killing me

likefunny

Does your company pay for parking (if they don’t have a designated lot)? If no, do you believe they should they pay for it? Thoughts on this?

Anyone want to work for us in our chicago office and make me some referral money?

We’re looking for ACD’s, seniors, and a mid-level writer. Send me a DM with your book(s) and i’ll refer you.

likeuplifting

Can someone describe the difference between Apple in Culver vs Apple in Cupertino?
(Types of work, culture, pay, teams, etc.)

like

What was your “That’s it, I quit” moment

like

Any recommendations for good improv clubs, places that teach comedy writing, or joke writing resources in general? Trying to punch myself up while we’re still WFH.

like

Top schools/boot camps to take design (adobe) classes in nyc.

Any agencies in NYC wanting to hire a Jr. Art Director soon?

like

How can a jr designer make a solid jr art director? My book has big idea concepts w/ executions & video but nothing traditional advertising. Interests are: overall mood, meaning, relevance. Any tips?

like

ok so you actually really like your current shop, good brands, work life balance, clear progression (believe it or not?!)

Then you get approached by a place a lot of people on this app see as one of the best in the biz

What do you do? Stick or twist…

like

Is it bad or is there a polite way to ask an agency to see their work when they haven’t updated their site for a few years, during an interview?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal