Hello creatives,
I currently work in digital marketing and want to move more towards a creative marketing role but I don’t know what the name of the role would be. What roles strategize/create the promotional campaigns? For ex. What roles designed the Enola Holmes statue partnership with Netflix or plans experiential activations for comic con, or chooses the integrated marketing plans when creating different promotions? I tend to be more on the idea side rather than the small detail side.

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It sounds like you want to be either a creative or a strategist.

A creative(either a copywriter or art director) would design and plan an experiential activation. Creatives spend a lot of their time coming up with ideas for activations or brand campaigns.

A strategist would sort out the integrated marketing plan. They play a bigger role in the overall marketing strategy. They would handle the research and focus group stuff and then brief the creatives once they’ve figured out a direction for the campaign.

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You’ll have a hard time pursuing art direction without a good design foundation. Most art directors have to handle their own design work nowadays so it’s advisable to know your way around the Adobe suite and to know the foundations of logo and branding design. Some places require you to know how to do basic motion design as well.

Copywriting doesn’t require any art knowledge but you need to know how to write snappy headlines, radio spots, and TV scripts. It’s good for people who enjoy creative writing.

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Creative strategist

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Coming up with ideas would most likely would be a creative like a copywriter or Art Director. I if this is what you want to be, then I recommend going to portfolio school. Why? Learning this stuff on your own is difficult. Also it’s competitive. So, portfolio school is the fast track to getting that position. I would recommend copywriter since it’s requires less training than art direction.

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So you want to work in entertainment marketing?

Yep essentially

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