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I made this resource after having this conversation with a lot of people!
https://www.janineperry.com/strategy-jumpstart
Just last week Julian Cole also did a session on making the transition.
👋 Janine!
Don’t think you’ll have to take that much of a cut, but be prepared to go slightlyyy backwards. Sure you could be a strategic creative but there’s just some key things that you’re going to be behind on that as a strat director youd need to know how to lead (eg research design and analysis).
As SP1 said, get close to your strategy counterparts and start taking on some things here and there and hopefully it’ll smooth the transition.
Should be easier to make the transition internally w people you’ve already built up trust with/with people that are rooting for you than convincing people externally you can make the jump.
Simple: Ask to do strategy work. Hopefully you have a good enough relationship to pivot. If not, you might have to go to a smaller shop. Learn. Work your way back up.
Try Job Propulsion Lab’s free career critique for some in-depth advice. We’ve helped a number of creatives switch to strategy. Https://jobpropulsionlab.com/free-resources