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If anyone wants referal to Capgemini DM me.
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Most books you’ll find are behind the curve. My company had a few people (not me) take this course: https://www.marketing-technology.academy
They really liked it. Goes over modern marketing tech, what the stack looks like, how to implement it, etc. The creator of the course is the go to guy for this stuff apparently.
Thank you!
Competing with luck by Clayton Christenson.. he introduced jobs to be done to the world and created the missing link between product and marketing for me https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing