Hello! I’m a product manager with an academic background in Finance. I’d like to learn more about Marketing, esp. on the B2C side, and SEO. Any book recommendations on these topics? Thanks in adv!

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Most books you’ll find are behind the curve. My company had a few people (not me) take this course: https://www.marketing-technology.academy

They really liked it. Goes over modern marketing tech, what the stack looks like, how to implement it, etc. The creator of the course is the go to guy for this stuff apparently.

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Thank you!

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