{ "media_type": "text", "post_content": "Hello! I’m a product manager with an academic background in Finance. I’d like to learn more about Marketing, esp. on the B2C side, and SEO. Any book recommendations on these topics? Thanks in adv!", "post_id": "619ca4d13472e8002b6ac2ce", "reply_count": 4, "vote_count": 1, "bowl_id": "5d27c2f046b581001b2fae8f", "bowl_name": "Product Management" }

Hello! I’m a product manager with an academic background in Finance. I’d like to learn more about Marketing, esp. on the B2C side, and SEO. Any book recommendations on these topics? Thanks in adv!

like
Posting as :
works at
You are currently posting as works at

Most books you’ll find are behind the curve. My company had a few people (not me) take this course: https://www.marketing-technology.academy They really liked it. Goes over modern marketing tech, what the stack looks like, how to implement it, etc. The creator of the course is the go to guy for this stuff apparently.

like

Thank you!

Related Posts

Taking some time off. Need some book recommendations. Some light interesting non-fiction. No self help or management books. Just interesting topics that won’t make me think about work.

like

How does one actually finance the purchase of a book of business? I’m assuming you put a cash down payment...how much? Does a bank finance the rest, or your BD?

like

About to start my first PM job after consulting. Any tips to get myself prepared and ramp up quickly? Books to read, courses to take, etc.? Currently doing ops consulting, no tech background.

like

I am a 30yr old with a masters in finance and bachelor in Econ but I feel like I am not doing what I can to continue my education. I barely read but know I need to. Any page turning book recs that can get me start reading more?

Joining FAANG in a few months as a Product marketing manager, potentially with a new product growth focus. Any ex-consulting PMM/PM with advice and tips on how to ramp-up skills/toolset fast? (e.g, books, podcasts, sites)

like

What personal finance / investing books would you recommend to someone in their late twenties who is starting to have decent amounts of capital to invest?

like

Anyone have any book recommendations related to business/finance? Reading Billion Dollar Whale now and can’t put it down!

likehelpful

Thinking about doing my own CPA practice. Any books or other suggestions to help with getting started or deep dive personal finance/ tan planning?

like

Any book recos for creatives/writers?

like

Good book recommendations? Male 🐟 here.

like

Fish that use Audible to listen to books, does it have a decent number of personal finance books that are at the non-premium tier? I couldn’t figure out or find a search/list of unlimited included books… I did see the premium tier has 1-2 book credits a month

like

Any book recommendations that have changed your life / your view on life or lifestyle?

like

Any audible book recommendations?

like

Looking for book recommendations. Fiction and non fiction welcomed. Would love to hear your favorites or what you're reading right now!

like

Any good book recommendations for women in business, tech or in general?

likehelpful

Any book recommendations for someone interested in breaking into product management?

like

Confronting colleagues? Yes or no ? On a side note, any book recommendations for handling workplace situations

like

What are your favorite finance books? Not necessarily personal finance

like

Personal finance/investing advice for recent college graduates? Best personal finance and investing books/websites/subscriptions/YouTube channels? Thanks!

like

Friday thoughts on Strengths vs weaknesses: I have been told that I am solid in quant, but need development on the creative side of things - brainstorming, strategic frameworks, maybe even writing. If this situation can be improved, what should I do? books or videos or exercises? This doesn't seem easy to tackle at all... If this just reflects how I am like, does it mean I'm not fit for consulting in the longer haul (looking at SC, PM max)? Or perhaps I should focus on DD type of consulting?

like

Additional Posts

How’s Cisco’s working cultural compares to deloitte?

like

Hi, I have been with big 4 consulting for past 10 years. I am in talks with Novartis india on salary part. May I know how much one can expect for a BA role?

Search for a new job now or enjoy the decreased work load and leave right before busy season (December)?

like

How many times do you follow up with a recruiter before you accept you’ve been ghosted? For context: our last meeting had actionable next steps, but I’ve gotten no word back in some time.

like

Sony a6600 vs Fujifilm x-T30 ? Any deals on both the camera ? Where do you all see the camera deals ?

like

Looking to move towards M&A. Currently have 1.7 YOE at Deloitte doing financial reporting and accounting operations. Anyone willing to help out/how I can take a step in the right direction.

likefunny

What precautions is your school making for back to school?

like

Director Support Engineering Salary MS?

Accenture I was referred by my friend for Data Scientist - Analyst position on Nov. 16th. I applied and went ahead with filling the EAF form as it was available. I have not attended any interviews so far and the status of my application is "candidature on hold". What does this mean?

like

Hi Fishes, Can I get 15 likes, to DM.

like

If I can ask a polling type question. I get invited to speak to law groups frequently. What topics would you like to hear about in 2020? Each are CLE accredited. Debt. Business planning. Finance 101?

like

Anybody have domestic carry-on luggage recommendations? I want something that's a big empty space, so no clamshells and no Tumis - all the organization they put in just gets in my way. I don't want to pay B&R prices and can't find anything else like that except for the really low-end pieces at TJMax.

like

Please share something positive that has happened this week in your class or school. #thisiswhyweteach

like

Guys I keep telling you DIVX. Up another 30%. Time to get your masternodes now!

like

Hello fishes Anyone else joining KPMG Global services as executive in Internal audit and enterprise risk management on 15th November??

like

How long accenture takes to send technical round accept/reject mail?

like

Could anyone speak to what it’s like to work for HHS as an attorney advisory? Culture, substance of the work, would be interested to hear anything really. Thank you.

I need gugaon location in the offer letter they mentioned as new delhi..how will i make sure that i will get gurgaon office

Looking for info on how Accenture comp packages are structured at Managing Director level? insight into base, bonus, signing bonus, and equity- would be great! Thx!

like

Buying tickets for Asia-which options would you go for? 1. Buy roundtrip economy ticket for $1300 + use 2 AA SWU to upgrade to Business (Gain 13K miles) 2. Buy roundtrip tickets with miles (70K for economy / 120K for business) I have ~200K AA pts in my account, Exec Platinum

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
Download Fishbowl to see what others are saying
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the Fishbowl app

Get realtime notifications and see
what's happening in your industry
from the palm of your hand.

For account settings, visit Fishbowl on Desktop Browser or

General

Legal