{ "media_type": "text", "post_content": "Hello. What's the best agency so far to go to when it comes to diversity and actual inclusion for a POC creative? Im pretty done with POC creatives being put on banner projects and the white teams getting the bigger stuff.", "post_id": "602d89c6ca8f8a00247d29ed", "reply_count": 16, "vote_count": 7, "bowl_id": "5b840606d838c30018da5d2d", "bowl_name": "Ad fish in Toronto 🐠" }

Hello. What's the best agency so far to go to when it comes to diversity and actual inclusion for a POC creative? Im pretty done with POC creatives being put on banner projects and the white teams getting the bigger stuff.

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Zulu Alpha Kilo

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Yep. You’re wrong.

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🦗🦗

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There’s the Black Taxi program at Taxi.

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😐😑

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How can you validate that statement? And which agency?

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But even level of experience or creative capabilities are often dictated by who’s hiring you & giving you opportunities. And white male CDs tend to hire what they know, as most people do thanks to unconscious bias. Either you aren’t a WOC so you don’t see it because you got the man card, or you don’t know a lot of BIPOC creatives in general, which only furthers Art Director’s point. Look how white most agencies are in Toronto. Especially at the top. You’ve never been the only (or one of few) POC/WOC in a boardroom before?

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As a WOC creative I echo your thoughts. My experience has been that many of the independent agencies aren’t diverse, maybe because there’s less on the line for them/they don’t have a head office to answer to. So I’d avoid them unless they have a plan in place. I find the network agencies like FCB/Publicis/McCann etc. are at least trying to implement a more comprehensive diversity program.

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Putting out a few diversity related articles to the public doesn't mean you're actually trying though.

Based on my experience at multiple companies, you don’t have much of a say on what projects you get, you’re only allocated based on availability and timing. Pitches are reserved for director level individuals and they pick who they want on their pitch team. When I was at Publicis Sapient my design team was diverse (6 ppl, incl 4 women POC). UX lead at sapient is also a woman POC.

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I hear good things about Klick, NFA, and 123w. The Garden Agency put out a commitment last year, but just posted an IWD pic of like 95% white women and did nothing during BHM.

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