{ "media_type": "text", "post_content": "HELP!! My new gig has a heavy direct response component. The acronyms, metrics and data points are so unfamiliar—I’ve always been a brand creative. Can anyone PLEASE point me to some resources to understand this territory? I’m on my own with no guidance and it’s really stressful not knowing what’s going on.", "post_id": "61058fcc028aaa001de5401e", "reply_count": 7, "vote_count": 3, "bowl_id": "5565cfca8b2b9a03009acf57", "bowl_name": "Advertising" }

HELP!! My new gig has a heavy direct response component. The acronyms, metrics and data points are so unfamiliar—I’ve always been a brand creative. Can anyone PLEASE point me to some resources to understand this territory? I’m on my own with no guidance and it’s really stressful not knowing what’s going on.

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Just ask. No one gonna hate on you for not knowing. People love explaining.

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oh for paid social, you can google most of them. include the name of the platform. facebook has decent training videos too

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when you say Direct Response do you mean like old school DRTV or digital ?

Paid social/performance marketing

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