Helping my company with product positioning and would love to get some insights from this group. Pretty basic (and purposely broad) Q - how do you come up with messaging for your campaigns (or your clients’ campaigns)?

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Lots of research comes first. Qual and quant. Agency people have a habit of jumping to creative based on hunch. I used to be agency side and work for a brand now. We do regular market research and use it to guide messaging.


Awesome thank you!

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Hi Fishes,

I have 3 yrs WX. Tier 2 BTech college. Working as Data Scientist 2. CTC is 35L with base 22LPA.

I want to move towards Product Manager or Data Science Manager roles by 2025.

Will master's degree help me move in that direction?
If yes, should I quit my job and pursue a fulltime 1.5 year MS US or 2 year MBA? wrt MBA CAT makes it unpredictable and wrt MS, US Market is very unpredictable right now.

Last yr CAT 95%ile
This yr CAT & GRE: Yet to appear.

Thoughts please. Need opinions.


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Dear Men of India,

Please try NoFap or NoPMO or Brahmacharya if possible.

It is Must for teenagers, and young single man.

Loosing out that seed/semen for temporary pleasure is really bad, try to retain it. It will help you to maintain your testosterone levels, have good stamina, have strong mental strength too (increase in well being and intelligence).

If you don't go to gym, try working out at home, don't just sit infront of laptop - try to stand and work for few hours, burn few calories.


Recommended certifications for healthcare consultants? Currently looking into CPHQ.


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BCG 🐠 - Have been contacted by a recruiter for a Knowledge Expert role. Any info on that? The role description is very broad. How do KEs interact with consulting folks? Any info on comp?


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Share any openings or opportunities that you you know of in the comments below!

Help another Fish. 🤝


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Are you advising clients to participate in the pull up for change movement on Instagram if they get called out? Why or why not?


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I work at an agency doing mostly digital display advertising. I work really closely with a specific partner and realized working in that platform and doing that work is what I like to do best/find the most challenging in a good way. Is it considered bad practice to apply for a job with this partner when my company’s currently work at is working directly with them?


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Drop it below, let’s celebrate 🥳


Insight on Finn Partners? Seeing some job opps but know next to none about culture, salary, etc. and Glassdoor reviews aren't promising


Thought I’d share as I’ve seen a number of people point out that their title on Fishbowl hasn’t been updated. If you made the update and it has been “pending” forever, y can email them and they update it pretty quickly after that. I waited two weeks, and when I emailed it was updated within 24 hours.


My boss is driving me nuts. She refuses to learn how to use our SharePoint system and cloud storage, which basically means none of us can. I offer to help her and she ignores me.


I’m seeing so many tech layoffs. Anyone concerned that it will trickle down to our industry soon?


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