Hey all, any insights on transitioning from Account Management to brand? Having difficulty gaining traction which could also just be a sign of the times?

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Times are obviously very tough. However, you can do it, especially if you are looking for an in-house agency role. On the other hand, for true brand management, you have to be very business & finance savvy, vs a comms strategy & project management orientation - and you have to demonstrate/come across that way in the interviews.

I wish it was different, but clients are suspect of agency people nowadays for not being top tier in those skill areas. And, in reality, many agency folks are not.

Many times these jumps are best made within the category you are working on now, because you have the greatest knowledge.

Keep hanging in there. I know many who have persevered & made it happen!

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