Hey all - I currently work as PM at a NY agency. However, I went to school in Boston and my partner is from the North Shore. We’re thinking about making the move back to Boston early next year. Does anyone have an insight into the ad industry in Boston? What’s it like? Are agencies hiring? How’s the culture? If anyone has worked in NY as well I’d love to hear about how the two cities are different from an ad industry perspective.

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The big agencies are Hill, Arnold, Mullen, Digitas, they each have their issues and most are stuck with a foot in the Mad Men era. I’ve done both small agency and big agency in Boston, when I was at the small agency I dreamed of the big agency clients with huge budgets, when I was at the big agency I missed the culture and smaller chain of command of the small agency. Now that I’ve done both, I’m team small agency. Oh and PS, Hill laid off their entire PM department soooo don’t come here 🙈

There’s a ton of small shops in Boston, but the big ones are definitely hurting these days. Lots had layoffs due to client losses and then covid in the spring. That said there are a bunch of inhouse creative teams here - liberty, Wayfair, staples that probably need PMs and are more stable.

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