Hey all. Whats everyone opinion about the term " Statistical Significance " ? Do you feel it should be taken into consideration when it comes to digital / social analytics?

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When it’s used correctly... meaning you’re referring to something in statistics (t-test, confidence intervals,etc) it can be used but also contextualized to the data. A statistically significant result on a super small sample size may not have as much importance as other scenarios...

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Agree. When used properly it’s great. When thrown out with no legit backing it is irritating. But you know what’s more irritating? Someone making a big deal about a 2point difference that is likely just random chance.

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Thought this article was helpful: https://hbr.org/2016/02/a-refresher-on-statistical-significanc

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