Hey all! Would love to begin my journey is learning about PPC / digital advertising. Any good certification recs? (Small cost or free)

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The Google courses for PPC mechanics. And of course practice. Early in your career you'll also want to follow Scientific Method testing. This will ensure you understand the ramifications of all the levers you're pulling. You can play pretty fast and loose later in your career but you want to really understand the cause and effect of everything before you do, and hands on testing is great for that.

Smart Bidding and the AI/ML automation are basically easy mode these days as well, but you train the automation with conversion data, so knowing Google Tag Manager and some basic HTML/CSS/JavaScript will mean you can handle this critical piece yourself, or delegate effectively.

I'd also be handy with Excel and a data visualization tool like Data Studio. Bonus points for using a database and knowing SQL.

Once you've mastered Google Ads everything else is easy mode. A stint in ad ops wouldn't hurt for the programmatic background tho because that's a whole complex ecosystem full of scammers, and you want the knowledge to effectively run/delegate it.

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Hi Buddies ,

Any opening for Scrum Master/Agile Project manager roles

Please refer mine

Hardly looking for Job Change

Having PSM- 1,PSK - 1 certification and 8.6 YOE

Working Credit Risk Management Role across Portfolio 

Current Company : TCS

Regards
Rajesh

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