Q&A with Atif Rafiq - Volvo's Chief Digital Officer

Hey Atif, Thank you for the Q&A and sharing your knowledge. Where do you think is the In-Car digitalisation moving towards? Currently there seems to be a trend towards multimedia only.

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I think cars are a device on wheels. This means they should work the same or better as phones, which they currently do not. There is also a personal health and wellness opportunity given the technology inside cars and the amount of time people spend in them.

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I fully agree with you on the first point. Especially in the area of navigation, cars can feel old compared to mobile solutions such as Google Maps. Regarding health, I wonder how a cars could have a relevant and user-aimed benefit. It would be great to hear your thoughts!

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