Hey clients:
Struggling to have a unified / integrated creative voice amongst your partner agencies?
Perhaps you can start by not giving your business to 15 of them.
Just a thought.

likefunnysmarthelpful
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There was one time (literally only one time) where I was part of a large agency coalition where we all actually agreed and worked together to try to steer this wayward client. We got on so well that when the client had a fit that we were spending too much time meeting, and told us to cut back, we all went out for one last round of drinks.

But every other coalition I have been a part of has been a disaster.

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Unifragmentation!!

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I feel like we work together

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15 is fine as long as client backs one of them to lead. 😬🤣

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Which client? Spill it!!!

These days, all of them seemingly.

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