Hey creatives. So it’s been a minute since I’ve interviewed a (non-junior) creative. Knowing we’re already familiar with a candidates work/portfolio by the time you chat, what are some compelling questions you like to ask (or have been asked) that helps you learn more about a creative and what makes them a good fit? Do you have a “go-to” question? Or have you been asked one that made you say “wow that’s an interesting question...” or we’re unprepared for type thing? Thanks!

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It's basic, but as a Creative I always find "What are you looking for in your next position?" to require some self-reflection and yield good conversation. Also, name a brand/campaign that you think is killing it right now (and why). It feels light-hearted, but can say a lot about you/the candidate and what they value. And for the love of god, please do not ask "Where do you see yourself in X years?"

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Both great questions

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"Why advertising?" Helps weed out people who either don't care about their job, or aren't smart enough to know that saying something like "Honestly, it's just a way to make money for me" isn't a good look when you're trying to get a job in said field. You'd be surprised how many people have given an answer similar to that. It may be true, but if I said every true thing in my head to a client during a meeting... What would they say when given an off-the-wall question by a client? Also, I like to ask "What do you like about this place that's different from other places you've worked?" Gets to what a spot has to offer that's hopefully not something anyone could say.

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A question that caught me a bit off guard was, “How was your experience at your past agencies? What was working or not working for you?” I was prepared to talk about the work I made at each but not necessarily about the culture or environment. It showed me that the CD cared about his team’s opinions and fostering the right work environment!

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I always ask what kind of work they *don't* want to do. It catches people off guard and you get a sense of where their passion really is or if they're a bullshitter. Also find out what the last art exhibit they saw was, and what they thought of it.

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I think “tell me about a time you had a conflict with a coworker and how you resolved it” is always very telling. I also personally like to talk through people’s books with them to see how they can talk/think about the work. And it gives you a chance to ask questions like: - what was the ‘oh shit’ moment of this project and how did you work towards resolving it? ( let’s be honest every project has one) - what would you change about the final product if you could?

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“How do you deal with ambiguity?”

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Usually towards to end of interview, I ask candidates what's their favourite digital experience and why - I find it's a good way to see how they think and whether have a sharp set of eyes for looking at things critically and meaningfully

This is great stuff, thanks guys and gals.

How do you champion minority voices through your work?

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