Hey everyone! First post ๐Ÿ‘๐Ÿพ๐Ÿ‘๐Ÿพ ...Iโ€™m working on a project with a small healthcare company. Can anyone give examples of ways to market and be engaging in healthcare during Covid since thereโ€™s limited to no in person interaction? How have you been able to get in front of decision makers?

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leverage digital communication, be flexible, and adapt your engagement around other people's availability...

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Leverage any sort of digital aspect: roundtables, virtual events and identifying stakeholders that youโ€™re targeting and making these events engaging to them. My experience in HC just has always shown me that ppl in the field love the oppty to talk. If youre able to make it a conversation rather than a pitch, youre more likely to succeed

The most important capability for marketing is having a deep understanding of the customer and what they value.

COVID has changed patient and caregiver expectations for how care is accessed and delivered. Without understanding these new expectations, messaging will seem out of touch with reality and wonโ€™t speak to their value prop

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