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Hey everyone? Worst client you’ve ever worked on...I’ll start. Coca-Cola.

likesmartfunny
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Maybe “the worst” isn’t right, but the most challenging was certainly Sprint. I learned a lot from it, and although there is a a bit of PTSD, the camaraderie that followed has led to some great memories and opportunities. I just still shake when I see a hamster. 😱

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Is that related to your work with Sprint or just because?

I managed our agency’s engagement with The Coca-Cola Company for 5 years, basically all brands and around the globe. Hands down the best client and greatest experience of my career. It’s been a few years ago, so maybe the org has changed since then. My personal worst - Choice Hotels. Internal politics and blatant lies broke down trust completely.

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So like...all clients?

likefunnyupliftingsmart

Samsung

likefunny

+1 for Samsung

likefunny

Absolutely the whole lot of Unilever shitheads. So many stupid layers and indecisive lot of dropkicks that can’t seem to see that the world doesn’t revolve around their perception on top of the fact that they feel we are waiting to serve them at any given moment without notice.

likefunny

That sounds like every CPG lol...Henkel for example...

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My dad.

likefunnyuplifting

FCA. Jeep. Ram. Fiat. Awful client. Made agency work nights, weekends and holidays. Will never. Ever. Buy an FCA vehicle.

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Agree, and they’re light years behind in terms of innovation and creativity. 24/7 work mentality and not open to anything strategic that doesn’t directly drive LFAs.

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Verizon was hellish too. Couldn't make a decision. And even when they did, they'd change their minds on the shoot and make everything pure chaos.

likesmartuplifting

Definitely Verizon. Bunch of sadists.

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Theranos

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Yes you all do.

likefunny

From what I’ve witnessed through my wizened ad eyes, it’s not the brands that are cursed. It’s usually one misplaced putz at the top who is in over their heads. The corporate minions tend to follow their lead, or lack of it.

likesmart

Coca Cola, no contest. Sucks the happiness right out of you to package and sell back to you.

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Intrinsics!

likefunny

Can I write Verizon again? Just wanna make that SUPER clear how awful they are.

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My experience with the B2B side was great. The consumer side was like sticking my nuts in a vice, manscaping with a chainsaw, and then setting them on fire.

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Disney. Would sit on the phone and Art Direct design in real time.

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Don’t even get me started on the review and approvals process.

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Google

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Worked on a project for a brand owned by Google. Great clients. Attentive. Driven. Pushed us. Would work with them again in a heartbeat. That’s the only Google brand I’ve worked on so can’t say anything negative.

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Subway

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Also Coca Cola. They have absolutely no clue and use testing to make some sort of decisions for them.

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It is mostly senior marketing leadership that kills all the good ideas. I watched them dump millions of $$ in to burning dumpster fires. It was/is a constant thing.

^came here to say Verizon too. I’m sensing a telecom theme in this post lol

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T- mobile was by FAR the worst client I’ve had. Horrible taste, everyone feels the need to touch the work, cult of personality. HORRIBLE TASTE...

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You... I like you... He and the rest of the lollipop guild.

funny

Holy fuck, nobody mentioned post-merger Kraft yet. KRAFT!

likeupliftingfunny

Yes. This is the answer.

likefunny

Verizon. And I’ve never even worked on it.

likefunny

Applebee’s. I later met a new client who used to work for a fast food giant. He confirmed it “Franchisees are the most miserable people I’ve ever met.”

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I have heard the stories about this horrible client.

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Verizon by far.

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And it's a late night again woohoo

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