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Not a hardcore follow but use a competitor tool to track content and give analytics on our content versus theirs.
I work at a Social agency and we are revamping our agency’s social strategy. In addition to figuring out what we could post, I was wanting to hear from other industry experts as to why they follow other agency accounts for some inspiration.
I definitely follow them, and I advise my clients to do the same. It’s a better strategy to work with your competitors instead of against them.
We’re part of a global PR network, so we follow the agencies that are part of it. We’re partner agencies and can leverage each other for projects, so it’s good to know what they’re up to/keep in front of them.
I would rather know what they're doing than be completely in the dark. Plus we often find inspiration in others work as creatives I think or at least enjoyment.
I rarely see an agency do social media well. So I only follow a few. Most of them publish birthdays and anniversaries of their employees but I’m not sure that really works within the strategy an agency needs to deploy in order to build their business through social media. Only if they do it well do I follow. Or if I once worked there.
Thanks for this! Would love to know more of who you think is doing it well or what kinds of posts encourage you to follow.
I love to see what other people are doing with their strategy to see if it can be implemented at my organization. I never get “jealous” of other agencies except for if they have a much bigger budget for something I really want to do. 😂