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Spent 4+ years as CMO of startup company. It was an incredible learning experience but also a very difficult uphill battle trying to steer the owners and the company in the right direction. I’ve just exited the company as of 11/18. The owners expected to storm the marketplace and emerge as a number one brand at only 6 years old without putting in the work.Company had a very hard time understanding the concept of a unique value proposition. Hoping to find a new remote (full time) position ASAP
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Get your feet wet. Make sure your essential costs are covered, but understand that those costs are usually in line with the great median. Say that in your area, a starting professional gets $50K, then take it. It’s about a year in which you can set the bar, and get your compensation adjusted. Don’t be afraid to pitch ideas, but most importantly, learn to listen. Better listeners tend to be more accurate in their judgement, which translates into the perception (and likely fact) of professionalism and efficiency. Good luck
Yes that’s exactly what I’m doing. I’ve already set up the company. But I’m a little unaware of how much to charge. I’m thinking of going in correspondence with their budgets and see where things take me. Because I don’t really want to work for anyone if I’m being honest. Thanks for your feedback. Really appreciate the value.
It depends whether you have strategy and research included in your content. Small businesses looking to hire entrepreneurs aren't really sure what they need in terms of marketing. Learn about the specifics of the case, if they've tried other things and why it failed, and check out some previous case studies related to the industry. Tailor the contact price based on their needs, if you'll hire a videographer etc include their cost to you, and judge how much you're willing to make on the contract with how easy it is to work with the client. Or, you can treat it like a business owner would, and outsource skilled marketers and hire a team, just manage them and connect those who need services with your team and redistribute the profit back into your business
How much those factors cost are what help you determine your price to them. If it's just you, then the art of sales is that it costs however much someone is willing to pay. That's why there are wildly different prices out there. It's skill and strategy, but also about communicating well so that the real value of those skills/strategy is understood by the buyer