Hey! I am really confused about which career path to take (strategy consulting or tech consulting). I love technology but don't want to spend my life coding. I like negotiating, talking to people and analysing, looking at the bigger picture. I like high pressure, high intensity with high return jobs.

I am not entirely sure if you get in which position I am but feel free to ask any questions...

Is there any advice you could give me to know how or where to start?

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You don't have to code in Tech Consulting

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I never coded in tech consulting. I would often be a functional lead then moved into tech strategic assessments, etc. agree with EY1 - being aware of tech and impacts helps you drive strategic business discussions, but you don’t have to code

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A lot of people in Tech consulting don't know how to code. Some may not have even logged into the tools they recommend or talk about

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Some don’t even have a background in tech and are not technical sad.

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Tech consulting is quite broad, and increasingly requires technology strategy as a focal point. Tech strat will certainly include the areas that you've mentioned.
I'm in the tech strat group at Accenture, where I focus on largely tech solutions to business problems, or vice versa.
Happy to discuss further if you'd like.

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I'm currently running small tech strat projects in my business area, was unaware there was a specific business area for it, how do I find out more about it?

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Tech strategy or strategy in tech. More engagement but less technical (almost next to none). You should know the tools from the surface level so you can talk their language but do not need to fully immerse in utilizing them.

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I never coded in tech consulting (even though I have a CS background). Tbh I like it more than strategy because you get to still work with technology, make an impact but still not code

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Tech consulting does not mean coding necessarily. That’s really if you want to be a developer. I am in tech consulting and I really enjoy it. And I don’t code at all! It’s about analyzing and looking at the big picture (e.g., reviewing process flows)—just as what you’re lookng to do. I have client-facing work and act as the “middleman” between client and the tech team. In tech, you can specialize in a kind of technology (e.g., Salesforce, Workday, ServiceNow) to help clients implement said solutions or you can specialize in a particular field/industry and implement various tech solutions (e.g., namely, any of the previous mentioned).

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I've never coded or anything close to that in tech consulting. Lots of strategy and solution design

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I coded a very minimal amount at Accenture. Now the closest thing I do to coding is a SQL Select statement. Most of what I do is functional support or project management type work, and our offshore developers do all the coding work

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Cloud Consultant in strategy , pm roles might be of interest to you.

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You don’t need to code for either role (I do both). However if you’re entry level, deeper technical skills could help give you more opportunities to get staffed which in turn gets you experience.

Think of it this way, strategy consulting (in tech anyway could be like 75% business work and 25% tech). Tech consulting is 75% tech and 25% business). Percentages vary per project or company.

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Think of technology strategy as designing a pipeline based on the clients needs and their capabilities while technology consulting as developing/building out said pipeline. With the former, there’s a lot of value in understanding technical limitations, nuances and capabilities of different technologies - usually gained through hands on experience ie technical consulting. As you climb the ladder and are given more responsibility, you’ll eventually be all strategy ie. there are very few senior managers that are coding/developing. I personally think tech consulting is much more valuable for this reason but that’s just my opinion

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I’m order to advise on strategy, you should have a solid understanding of the different technologies in the market, their capabilities, and how they can be integrated to solve clients needs. If this is something you’re missing, I would recommend going into tech first especially if you’re early in your career - but some ppl may have a different perspective on this

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I have a couple friends that got out of doing hard core tech. Went into managerial roles. Change is constant in tech-land. Eventually they lost their jobs.

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From the salary perspective, I have seen that the brand of the company matters more than the work you do. MBB has both strategy consulting and tech consulting(not year long projects like Accenture and Deloitte, but shorter ones). If not MBB, go for tech product companies.

All these companies have roles that require no/minimal coding like program manager, business analyst etc

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Learn a low code environment like Microsoft Power Apps and then do strategy AND impress them with your "coding"

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There are tons of opportunity in tech strategy, change management, experience design that you don't have to code for. IF you can code/config it will help in that it will give you a perspective of what it takes and what is involved. That has helped me scope and manage expectations for many clients. I am also fluent enough to have 'red team' conversations with dev/arch to analyze our approach from different angles which helps when walking the client through why we chose to recommend the path we did. I have also found that if you have the technical ability, you can create strawman versions for the tech team to beat up on... I have often spun up a sandbox (salesforce or EC5 (microsoft) and built a bad version of what the client is asking for.... then I bring the tech team in and once they are done making fun of me, they bring up great points and approaches... it helps to unlock their thinking and the client gets a much better deliverable.

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