Hey, marketers! I'm just curious: have you ever had a client ask you to do something totally out of left field? Something that made absolutely no sense and didn't make any money for the company?

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Yup! We usually counter with: do you mind sharing more background so we can adequately assess if this request falls within our budget?

Of course all the time, there are many people who do not know about marketing but think so, that is, many business owners use their faces to promote a new brand. There you already have the first thing out of place.

It's what freelancers suffer every day, sometimes we only do what the client wants and what the client wants is a creative disaster, but to tell the truth, they have surprised me more than once.

I feel like you're looking at me through a crystal ball, it's something that just happened to me with my boss, I work for a tire factory in the B2B sector, and my boss wants to do an ad about fat people rolling vs our tires, that is competition is fat people, everything is very bad.

Let's talk about everyday things... HAHAHAHA, it's very common that people who don't know anything about brands and marketing suggest normal ideas to you, but it's horrible when your boss imposes the idea on him because he thinks it "will work".

It is a common situation if you are in the position of marketing manager, but the interesting thing is to turn your boss's bad idea into a winning idea, I always see those "bad ideas" as "real challenges".

A few years ago, I had a client who asked me to create a social media campaign centered around their CEO. The CEO was a total goofball and the company was in financial trouble, so the whole campaign was a disaster.

One client asked me to create a social media campaign that would make people hate the brand because he had a dream that on a campaign like that users were engaging saying how good the brand actually was. A whole month dissuading him from that idea

I've had a few clients ask me to do some pretty wacky things, but the one that stands out the most was when they asked me to create a social media campaign for a new product that didn't even exist yet. Not only was there no product to promote, but there was no plan or strategy for the campaign either. It was just a big waste of time and money.

All the time. Half my job is redirecting them to solutions that could actually work. Lots of people think the first thing that pops into their head is brilliant.

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