Hey, so dumb question, but can someone explain what they like about watches so much? I definitely love the design of some watches, I own a longines date/time master myself, but to pay $10k for one...What makes it so special for you?

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An expensive watch can be a status symbol, which is particularly true of the Rolex crowd, though for wealthier individuals, a flex watch could be a Patek, Lange, RM, etc. In my experience, some people will react positively if you’re wearing a nice watch, whether it’s the girl sitting next to you at the bar or the senior executive of a client who’s also a watch guy (there can be negative reactions as well). It doesn’t hurt that watches can be a good repository of value if you buy them correctly. However, for a watch enthusiast, there is usually also a deep appreciation for the brand history, craftsmanship and design. Non watch people won’t understand, but it’s possible to feel a connection to the right watch, just like a piece of artwork or a beautiful car.

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The milestone celebration makes the most sense for me. It was the reason I got my longines (celebrating after I got the offer from Deloitte)

I never thought I’d buy a Rolex but I just caved. 36mm DJ, fluted bezel, jubilee bracelet, stick markers, as classic as it gets. Went to an AD. Chose this model and specific variation bc of the interesting history behind it.

I got it after announcing my first huge deal which took 6 mos of 100-120 hr work weeks

I went for it as I see Rolex as the brand for celebratory / milestone occasions.

Because of its timeless and classic style, it’s something I intend on passing down to my future kid. Say what you will but I will always remember how hard I worked for this one.

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Mine is blue as well! I was having a hard time deciding whether to go grey market “new” to get prior model (love the roulette date wheel and like the railroad track dial but was unsure about hidden clasp jubilee bracelet.) or latest model from AD.

Think I could have saved ~$1k getting “new” from Authentic Watches with prior (pre-2019) model but decided I wanted to full AD experience.

The money is relative. I thought the same thing 10 years ago, not for just watches but even for clothes (why would anyone pay for expensive ones).
Is it rational, hell no

That’s funny. I used to spend on clothes but now I don’t care. A ton of Uniqlo in my closet these days. But I’ll now spend on watches. I’ve always been willing to spend on shoes. Best investment period.

At least in my book, buying an expensive watch is a celebration of the fact that you can spend that money on a watch. And that’s how I see it

Mechanical technology - OG hardware.

A nice watch is a reminder that time is valuable and that each hour/day that passes is time we can't get back

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