Hey Writers! I’m trying to put together some sample copies for my portfolio, but not sure where to start. Any leads for newbies on where to start post-research phase?

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If you want to get some real-world experience and make a little money while building up your writing portfolio you could some freelance work. Gigs can be found on sites like Uwork and Freelancer. That way you will get write as many different of content as you like and get paid for your time

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What kind of writing are you trying to do? Ad copy? Scriptwriting? UX copy?

Look at books of new grads — VCU Brandcenter is a good start.

Start with a company/product and think of a problem and an insight (ex Duct Tape - fixes almost everything). Then how do you communicate the benefit of the product in an interesting way?

You’ll see in most new grad books, they do a lot of headline projects because it shows how they can think, solve a problem, and communicate effectively.

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