Hi all! I have a second-round interview for a senior PMM position, and while I have 12 years of general marketing experience and highly relevant industry experience for this role, I don’t have PMM experience in any of my title - but I’ve done things like positioning, competitive research, program launches, sales enablement and more. What kind of questions might I expect in this situation? TIA!

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It depends as PMM isn’t a clear profession. Some will be closer to Product, some to Commercial, some to field marketing. Understand where PMM stands at the company and consider what you’d be required as such. It might be GTM strategy, it might be proposition building, it might be customer experience, it might be stakeholder management. Study how they operate and where in the customer lifecycle they might focus. Long sales funnel? Complex portfolio? Problems with churn? Hard to differentiate market? Could be any.

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