Hi all. I have what I think is a great idea (B2C) which I’ve mentioned to friends and they all agree. I’ve since built an MVP (web application) to see if people will actually sign up and thus prove the idea is actually good. What is the best way to get it in front of users without spending a ton on traditional marketing (eg. Facebooks ads, etc.)

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One thing I’ve learned when creating my own saas product was to validate it against the market with an exchange of funds.

I started what you mentioned and first created landing pages with just images of the product to be. Then made signup pages that lead to a 404 page. I ran ads to verify people would go through the process and get the error page.

Next in order to validate further, I created the product using a spreadsheet and then hooked up a simple buy now button & allowed users to download the product.

Once I sold about 100 spreadsheet files I then created mock-up designs of a simple saas offering and created 1-3 payment tiers on a monthly basis. Put up a signup process for all three which lead to you got it a 404 page. I ran traffic through ads and then measured the metrics.

The winning pricing tier was what I used. And after getting 100 people try to signup & evaluating CPA & potential LTV of 1-2 months conservative, I created the saas product.


Once I launched the LTV was higher thus allowing me to dump more money into ads per CPA.

I’m parallel I built a blog to bring in free traffic. I obviously plastered ads and signup buttons for the main product on my blog.

If I were to change anything, it would be to buy an already created blog that has the traffic you want to convert.


Hope this helps.

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Set up a booth and offer cheetos or a gatorade or something to each person who downloads the app. Set up some kind of promotion and give them free in-app credits to start their usage

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Generally speaking, what’s your idea?

likefunny

Your either paying with time or with money.


If you only have time:

Podcast owners are hungry for guests. Get someone from fiver to build a list of 300-500 podcast shows in your niche and out their contact details in a spreadsheet for you. Next reach out to all of them telling them that you’d like to be a guest. (Make sure you not just pitching your product here figure out an angle or a story their listeners would love to hear them repeat this story on all podcasts). They will give your product a call out at the end of that show. That episode acts like a blog post it will constantly work away and “promote” your product over time. The more you do the more of a build up of traffic to your domain.

Get someone on fiver to build a list of 100-500 blogs in your niche that have moderate traffic & tell them to add the “contributing style page and contact details. Then either use the contribution link to write & submit a contributing article for free for them to publish with a signature leading back to you site. If there is no link contact the blog owner and ask. Your article will generate traffic back to your domain.

Get someone on fiver to build a list of 100-200 blogs in your niche that have moderate traffic. Contact all these blog owners and jump on a call to see if they would be open to doing an email promotion to their users in exchange for giving 50% Saas revenue from the users who used their affiliate links. You pay them out monthly for whatever users signed up. (You might need to offer up 30-60% of referral revenue)


I hope this helps

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Interesting ideas! I haven’t heard of this approach before. Thanks for the comments.

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Everything's been done already. It won't work.

That’s quite demotivating & untrue. There are so many opportunities out there if you look in off-mainstream places where people aren’t.

There are a lot of problems out there that need solutions if you pay attention to where people get hung up in processes / systems / tools.

A lot solutions that companies make also create a trail of problems they don’t take in account for that also need solutions.

If you look in the wake of apps that leading there are problems their customers face that can be solved through simple saas products.

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Y haven't you included the link here? You'll get honest feedback immediately

He’s not asking for feedback from people who probably aren’t his target audience. Tbh it wouldn’t help him getting feedback from various different people who aren’t experiencing the pain his product is solving. It would just be noise.

His ask is for the potentially different distribution channels to prospects that aren’t as expensive as running Ads.

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