Hi all! I’m a 2yrs exp Marketing Specialist with non-tech background. How do I make a transition into Product Marketing Management? Bootcamp? Certificate? Thank you! (My current company is a service providing agency, do not have internal transfer PMM position.)

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If you have an internal transfer opportunity, I recommend starting there. It’s often hardest to break into your first role.

Certifications: Product Marketing Alliance and Pragmatic Institute are the two I recommend. I personally feel Pragmatic has better frameworks that are widely used. I believe 280 group also has a certification also.

I would also think about the types of PMM role skills you want to build and look for opportunities (internally or externally) to do that. There are different types of PMM roles, so knowing the kind you want to pursue is also an excellent first step.

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Thank you so much! My company is really small start up, no pmm position available at the moment.

I heard about school16 and really wanted to do it! You should take a look at the program. I only restrained from going through the interview process because I’m starting my masters and can’t do both. It’s a 16 week bootcamp!

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