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Anyone working for Google can refer me, please?
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Not strictly digital related but I've really loved: On Brands, Building a Story Brand, Free to Focus, and Evergreen. Following too.
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Spyfu.com
Similarweb.com
Currently using SEMRush and Similarweb — similarweb always throws me off though since it’s only desktop data and SEM is like Spyfu in term of methodology I guess
I like Ubersuggest for SEO/ Keyword
Semrush has some nice competitor analysis reports and data. Anything in particular you’re looking for?
Methodologies are the same for all these tools. They have a finite set of keywords they’re aware of. For these keywords they know who’s ranking at what position and what ads show up (scraping google). They apply CTR estimates (I think) to guesstimate traffic. They have the CPC values from google for these keywords, to calculate how much brands are spending on paid ads.
I’m a huge fan of Russell Brunson. Start with DotCom secrets and read expert secrets then traffic secrets. I reread them at least once a year
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