Hi all
I started out as a graphic designer. Worked for about 4yrs in different roles. Then i started a digital design role for 2 yrs and then made my transition into ux. i have been in a ux role for 5 years. But i want to steer my career towards something more creative. Like in 5-10 years I wouldn’t want to be a specialist or a ux director. I d like to be an art director or creative director. I love branding & marketing but also product. Would love something that allows me to do both?

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Have you ever thought of getting into production/set graphic designer for a media company? They usually have their own art departments that need people who do branding and product design. Specifically ones that work with food brands or similar like products.

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Just be open with your manager and team. Find the right team that allow you the flexibility to dip into the different skill sets. Smaller companies and teams usually give you more ability be more of a generalist.
I’ve had a similar path and I have been going a product design route while also making it clear I do t fit into a box and want to be involved it some of the branding and marketing work as well.
Best of luck!

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