Hi comp advice please! my wife is making a pivot into brand management / account exec roles at ad agencies. Glassdoor is kinda helpful for comp estimates but all over the place. For an nyc role (just above entry level, like Brand Manager at BBDO) what’s a reasonable comp range for her to tell HR she’s looking for? Feels like $90-100k? Thanks for your thoughts/examples! Fwiw she has 10 yrs experience in other fields like real estate.

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Account executive and brand manager are 2 very different roles.

Account executives at ad agencies, even in nyc likely make around $60-70 - it’s a junior position.

Brand mangers if class as mid level therefore the salary would be in line with that.

She also should never tell HR her salary expectation and instead ask for the role’s salary band.

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