Hi everyone!! Any suggestions on podcasts, books, articles that help you grow your knowledge in marketing? I’d love to learn it all, but especially as it pertains to field marketing/events would be fantastic ♥️

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I swear by Marcus Sheridan's They Ask, You Answer. It's our holy grail on my team.

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Thank you!!

Marketing Myopia by Teddy Levitt! It’s the most important (and shortest) marketing book I’ve ever read. The lessons shape my perspective on everything.

A close second is Ogilvy’s confessions of an advertising man - especially the how to be a good client chapter.

And yes I find it shameful that my top two are extremely cancel-worthy white dudes.

As far as event-specific learning, you won’t find that in a book. Focus on benchmarking. Attend as many relevant industry and competitive events as you can. Learn from their mistakes and successes. Ask questions to the people making things happen on the front lines when you’re there, not the execs :).

To balance the scales and take things beyond marketing, “Ask For More” by Alex Carter is the most important book you’ll ever read in negotiation and “Plantation Theory” by John Graham is essential for anyone who aims to be an inclusive leader.

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Hello, All! I'm looking for recommendations on inspirational content for women leaders. I follow TEDWomen, many podcasts, and the Women's Conference among other sources. I'd love to hear a fresh perspective on business, trends, tech, marketing, equality in the workforce, etc. I'd love to learn something new. I'm at the VP level and have started a couple of companies, so nothing too junior, but open to many topics. Please share any speakers, books, webinars, or events that you may come across.

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Hey everyone! Could you recommend any good materials/books/courses on IT services, B2B marketing?
Thanks! 🙌

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Hi Account friends! It’s the start of a new year and I was hoping you all could share any book / newsletter / blog / course recommendations that help keep you up to snuff. Feeling a bit stale and like the last year has been a tactical grind. I want to brush up on modern thinking for our industry - the latest and greatest marketing books, strategy perspectives, creative self help, etc. to feel more alive as we start 2022.

Comment your favs and THANK YOU in advance!

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Does anyone have good books to read or people to follow on LinkedIn or Twitter who are well known in the B2B Marketing space? I might be transitioning to a new role in B2B from B2C and I want to make sure I’m selling the right skills I already have and learn quickly if I get this job.

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Hi all, I’m looking for ways to develop myself professionally. I would love recommendations or tips on how you continue education in your field to stay relevant and continue to learn about different marketing strategies.

Any tips on really good conferences, programs, classes, books, would be so so appreciated.

I’m currently a senior manager for local marketing activations on a planned path to become a director. Thank you!

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Hi friends! I’m looking for resources to help me be successful in a “Functional Lead” role.

The role is in FinTech
I’m responsible for strategy, comms and key partnerships for a bank product. It reports through Customer Experience but touches product, Ops. marketing. It’s basically a Project Manager role but more nuanced.

Anyone out there in a role like this? Any books. videos or even best practices to share?

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Hi folks, I am working with a few friends on a fintech idea. I opted to build the marketing roadmapping strategy for the soft launch/prototype phase as I want to learn about the field. Any guidance where should I start? Any guidance, books, topics will be helpful 😊

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It's March, and I have done a lot of seminars in Jan and Feb. I've gotten a few clients but would like to increase AUM drastically! Any books, sites or advice on what I can do for marketing?

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📚RESOURCE THREAD

What are your top podcasts/books/blogs etc for staying up to date on Marketing?

Drop them below and help another user!

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My background isn’t in marketing/branding/PR but I’m being thrown into an engagement for a small organization who has many different sub-brands. I now how to give them high level guidance on how to ensure their branding and message is consistent. Any resources/books you’d recommend I could crash course this on?

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Any good product marketing related books for those who inspire to become one?

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Thank you in advance!

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Best books or resources about restaurant marketing?

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Good marketing/branding books to read?

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Hey all! Need a couple book recs for an upcoming beach trip.

Looking for a great non-fiction, relating to travel or world history (not just one moment in time). Could also be about the marketing world or memoirs of a business leader kinda thing.

Fiction wise I also like fantasy, paranormal, and romance. Some fave book series are the Black Gryphon from Mercedes Lackey, Game of Thrones, and From Jamaica Lane series. Similar books?

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I'm considering pivoting to copywriting because that's the part of my role I'm best at -- a lot of the account management stuff is draining, but I can whip out social and marketing copy quickly & I enjoy it. Wondering if anyone has insight / leads on making the jump from accounts to the copy side when applying for jobs? 5 YOE, 3 in-agency with a mix of automotive and pharma + a side gig as a published author with muliple books (hoping that'll help on the creative / copy end?) Thank you!

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I am looking account job in ahmedabad

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I know deloitte’s workday practice is part of Deloitte Consulting, but is it part of deloitte human capital or the technology arm of it? I know it’s not part of strategy..

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Pharmacy: there’s a national adderall shortage, we can’t fill your prescription. We also can’t tell you, person who struggles w executive function, which of our hundreds of other locations have it in stock. You’ll just have to call around to every location til you find it. And then you’ll have to call your doctor and have them send a new prescription over because we can’t transfer a controlled substance stance. Good luck!

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Mental health check: how is everyone doing in life and business?

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Hi everyone
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Please take a look, if you're looking for guidance. All thoughts and feedback welcome!

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In case there’s any confusion:

This is a pro self-promotion space.

Inspired to remind the group following someone sharing their friend’s poetry book, which I loved.

Im over modesty.

Im over humility.

Nobody has time for it, especially women! I want to hear a win or ask for support from everyone in the group!

Sharing is service, you never know who needs what you got or will be inspired by the win that you had.

✊🏾

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Hello, I’m invited to an advertising awards event, so an industry event in the evening. Any ideas what people usually wear to these things? It starts around 6pm
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