Hi everyone! I am looking to build my copywriting portfolio. What type of copywriting examples do companies generally expect to see when hiring a junior copywriter? I appreciate any guidance. Thank you.

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In the mix, I generally recommend:
- a headline campaign that shows you can write
- a stunt/activation that shows you can be innovative

Beyond that, NGO/cause campaigns are nice. Good to have some social pieces, or even a social/digital focused campaign as well.

I would focus on campaigns over blogs and articles personally - a lot of CDs won’t take the time to read them. The goal is to be able to have them click on a campaign, see the first piece, and get it in an instant.

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Thank you again!

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If you're looking for a junior role, the basics will do. The most important thing is to have the passion to learn and do more. If you've that zeal, a lot of people will find you as an interesting and good candidate. Nevertheless, blogs, articles, social copies should do good to begin with. If you've something better, nothing like it.

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Thank you very much. I greatly appreciate your help 😊.

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