Hi everyone, I have around 6-years background in being a marketing/business generalist, then I changed into a specialist role at a tech company - I found that I'm more suited as a generalist roles.

Wanted to know what are some generalist roles available in marketing/business that pays 70k+? Is being a marketing manager/director the only option? I'm based in Canada - or is gettinf work from a US company the only option?

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One option could be to become a marketing manager or director. You would be mostly in charge of a team and wouldn't really be working in any specialized projects, I think. Marketing is a bit competitive but it pays well.

Some great roles include marketing research analysts, marketing coordinators, and business development managers. These are just a few examples, so there are many other roles out there as well. It all depends on what you like most and where you want to work.

I started as a generalist and in 3 months became a Specialist. After 1-2 years I was promoted as a Marketing Manager and you will get close to 70k as a Specialist and more as a Manager depending on the size and industry of the company. Generalists are great for entry level and in the US, the role name is rarely used. I know because my company is European and then we adopted that term.

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