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I'd recommend getting out of ad ops and transitioning to ad tech or martech. Ad ops doesn't have much long term growth, but it's a great starting point.
I’m happy to talk to you. I didn’t work in adops but did work with them a ton … my background is media (15+ yrs in ad agencies). Happy to help however I can. DM me.
I didn’t start in AdOps, but had a long stint in AdOps. Also did: Account Management, Sales Engineering, and now I do Product Management. Have seen other AdOps people move into technical producer / technical account management roles, business analyst / business intelligence roles, and even account executive roles. AdOps gives you knowledge on how the advertising ecosystem actually functions on a line item level and can be combined with other skills to be very helpful in a number of different roles in the advertising ecosystem!
Thank you for the response!
I got my start in digital buying, mostly programmatic, and worked a ton with ad ops.
I’ve seen people transition into agency media buying/planning roles, or go vendor-side with adtech companies. I’ve also seen people take the analytics route, and some even went into product management. Almost all are making great money and have plenty of growth!
Media wasn’t for me, so made the switch to creative strategy. Once you’ve got some experience, just a matter of leveraging your network to get where you want!
I pivoted into a technical account manager & implementation lead. You can also look into a project manager or scrum master role if you have experience working with engineers
Hey there! I am leaving Ad Ops after it was a temp. job that turned more permanent for 5 years due to life and the pandemic. I'm going on to a more senior design role at a different company and have appreciated focusing on my biggest criticism over my 13-yr career, which is "work on the detail". I rolled my eyes for years but also worked on it. Nothing like ad Ops to make you a detail-oriented and a project manager. Let's face it, there's no design thinking or very little when it comes to those types of jobs, but I'm thankful for what I've learned and what I've been able to be a part of and the value I brought to our team.
I started as a communications manager (aka design department) in 2010 and have been everywhere in between over the years. Happy to talk further as well as you get going and best of luck!
My portfolio is here for reference if you ever want to share work: wilhamdesign.com
Thank you for the response!
Hi there. I started my career in media in Ad Ops that lasted about 2 years, not thanks to the pandemic. I now work in Media Strategy and Planning on a global account, but unfortunately due to my lack of knowledge of anything else but ad ops, it was def a challenge applying for new departments, but if youre fine with entry or junior position so you can learn, you can potentially do anything. I was also lucky to have a manager that encouraged and helped me figure out what I wanted to do besides ad ops. Do research on departments, ask people in your own agency about what they do, dont be afraid to talk to recruiters! Best of luck on your future endeavors!
Thanks for the response!
First job out of college was ops then did project management then campaign management then technical account management then end up programmatic. You can pivot a lot and it depends if you like the data piece aka programmatic or high level media planning without activation.