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Media Wizards

Hi! I wanted to ask what’s everyone’s opinions about starting off entry-level at an agency or going to corporate/brand side first (considering pay, work/life, culture)?

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No wrong choice here - agency vs client side. Unless, something's drastically wrong, the biggest benefit of your first role, which you should crush and move through in a year, is to give more concrete knowledge about what you want to do, and importantly who you want to be in a business context. Choose based on your potential manager. The best ones will help with all of the above and more.

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My experience was at UM in 2004 and it was great because there was a structured environment where I learned the business. I did well in that environment. Today I’m a very different person and I would not want to work within that structure, so knowing yourself will be important. Socially it was a great team with lots of fun people and really great outings because we were spending so much.

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