Hi! I was offered a full-time Social Media Manager role recently but the job scope seems to be exhaustive! I’m not sure if this is usual so it’d be amazing if you could chime in. I’m expected to be in charge of not only social media management but also email marketing (weekly newsletters), content production & creation, graphic designing, community management, customer service emails as well as blog writing and executing marketing campaigns. Is this the standard?

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A lot of my early positions were very “do a little of everything” jobs. It’s a great opportunity to broaden your skill set. Also for starters I’d change the name of the role to Marketing Manager so in the future recruiters don’t pigeon hole you since you’re doing way more. For me, while on paper it sounded like I was doing a ton of stuff (like your job description) the reality was there wasn’t that much. Maybe an email a week, a few social posts a week, a blog post a week, etc. I wasn’t that busy but people saw my resume and were like “wow” so it could be a great opportunity.

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Ahh okay that’s good to hear! I’m definitely interested because i’d be expanding my skillsets but I’m just afraid of it being too much for just one person to handle since essentially for me it’d be like i’m taking on the jobscope of 2 roles: social media manager + digital marketing manager

Does sound like a lot more than Social media. Assuming your skills and ability allow you to accept, and you are able to negotiate and appropriate remuneration/package, definitely also push for a better and more comprehensive title that reflects the broader multichannel digital marketing nature of the role you are being offered.
Truth in advertising (and marketing) also make me worry about what else may be mixed up in terms of hiring manager expectations, so have a very clear set of discussions to cover your bases!

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Lol this sounds exactly like my marketing specialist role at a startup. It was indeed a lot. I set strict boundaries about logging off at 5 but it was a bit annoying spending my entire day frantically switching gears between social, email, content, etc. At the same time, it’s sometimes nice to have a variety of tasks to keep monotony at bay. I think your decision should be based on weighing the pros and cons that are being described.

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I think it depends on the actual expectations they put on you and the capacity of the team. I think it’s totally doable in the right situation but if they want you to be posting on social multiple times a day, numerous email campaigns running, constant content creation, etc, then it can get tough. I would figure out the teams strengths and delegate accordingly. As well as manage expectations from above.

Depending on the day I’d write email copy, social copy, blog copy, put content on the website, work with our designer in tandem with our content, put emails into HubSpot, set up lists and campaigns in HubSpot, track metrics for email and social, copy edit my peers work, write email templates for sales related to our new content, etc etc etc. Lots of different types of tasks!

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I’d say it depends on the title — minimum should be Digital Marketing Manager or above, not associate or Junior — and pay should match the responsibility. I’m in the UK and the minimum pay I’d take for this kind of role is 40-45k a year. I have 5 YOE in social media and 3 YOE in Digital Marketing.

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DM me! Happy to share more insight!

For reference, my previous role as a Junior Social Media Manager only required me to manage social media accounts, content strategy & creation for posts and stories and community management.

Depending on the industry, it sounds normal for me in higher education.

UPDATE: the pay offered was 30-32K 💀 I’m in disbelief wow

This sounds like they have the wrong title for the job. Responsibilities sound like job description for Digital Marketing Manager or just Marketing Manager. Based on the fact that they are offering you only $30K for the role, my guess is they are calling it social media manager so they can offer less money. Marketing manager salary (in US- Chicago) averages about $100K. Obviously depends on where you live though

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