Hi I’m in need of help!! Does anyone have experience in creating personality/identification quizzes? If so, what’s the best way to go about it? Coding yourself or buying a template? Do you have any tricks or tips on the right way to structure, ask questions, etc. so you create a pathway that leads to customers feeling extremely seen at the end when they see their results?

For example, the 16 Personalities quiz. How do they know which questions to ask to lead you to the right personality type?

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In your model, assign each q a 0..1 score for each bucket. A 16 personalities test with 200 qs will have a 200 x 16 matrix.

When finished, run a reduction across the selections and you'll have a 1 x 16 matrix.

Present as you will.

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It sounds like there should be an idea of the segments (or personalities, as you’re calling them) with some data or weighting to support. Then you work backwards from there with things you already know about them. Add in some more qualitative insights type questions so they feel “seen”.

I don’t think a template will help you do anything particularly unique, but it depends on what type of quiz you’re hoping to build. Might be because I like to build my own for projects like this though :)

how big is your target ?

For what purpose? Just be aware that a lot of the models out there are BS. Less useful for HR. Maybe more leeway for other uses.

16 personalities...like MBTI? It’s basically as useful as a horoscope, but you can find the questionnaires online.

Crystal knows

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