Q&A with Sarah Watson

Hi Sarah, I’m a junior planner at a big agency, and it feels easy to get lost in the shuffle. Do you have any advice for how to go above and beyond as a junior, or how to better stand out?

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It’s actually easier than you think to make yourself indispensable. Being the one who know the consumer better than anyone else, being the one who knows all the business numbers, attending every single focus group, knowing the product - lots of your team won’t have time to do this in the depth required but if you can do it you’ll stand out.

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PS you don’t have to do *all* those things! ;)

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Thanks Sarah!

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