Q&A with Sarah Watson

Hi Sarah, what advice would you give to a creative who has a passion for strategy and is considering making the switch? Should they go back to school? Find a mentor?

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No additional school needed. I think an idea-led copywriter might be a best-case scenario for an internal transfer! Buddy up to strategy directors and help out on a few briefs.

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Glad I read the thread before posting this same exact question. I always feel like I’m more interested in how the strategists came up with the brief than what I’m going to do with it creatively. I’m thinking of making the leap too. Eager to hear her response!

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