Q&A with Sarah Watson

Hi Sarah, where do you look for qual/cultural/human insights? Try my best to keep a close eye on what’s going on, but the agency I’m at (Pub owned) doesn’t have a lot of qual resources at hand. Cheers

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Sometimes the most exciting qual is the stuff you hack for yourself - when you find fresh scrappy ways of having conversations with your target. Reaching out to your networks, looking on reddit and social media, having Skypes and online diaries plus survey monkeys. If you think creatively about where to find people I guarantee you will be able to do *something*

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