Q&A with Sarah Watson

Hi Sarah! Would love your input on Account attempting to transition into Strategy. Having a hard time getting more face time working on strategic projects. Move to gain experience? School for strat?

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I did this and am happy to offer you advice off line but some quick feedback for anyone else reading this too: 1) don’t give up. It’s a long journey and often it’s chalked up to being in the right place at the right time. 2) sometimes it’s beyond your control (ie budgets and SOW) 3) same as #1. Don’t give up. Keep reading. Stay hungry. Offer proactive ways to increase strategic rigour. Maybe it’s a newsletter you start sending out of trends and tech and industry news related to your client. Maybe it’s a competitive deck you put together for them. Maybe it’s outside of your day to day, attending workshops and talks and reading lots of WARC case studies (if you have access), Cannes lion winners, Effie winners etc

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