Hi there, I’m the SMM at a full-service agency with 50+ employees. For those who work at medium-large size agency, what is the structure of your social media team? I currently have a project manager, copywriter, coordinator, and two designers. I am putting together a plan to hire more people to support me.
I’d love to know the positions for strategy, reporting, planning, content creators etc.
Coach
It’s so weird to see the contrast between big brands and small. I’ve always been the only SMM at companies doing everything. This is so cool.
Coach
I work at a medium-large agency and to say we have a structure would be generous… BUT, lol
Have have:
SMM’s x2
Project Manager x1
Strategists/Planners x2
Copywriter x1
Content Creator x2
Designer x1
Motion Designer x1
For the core team that does majority of the work. There are some others that kind of support more indirectly or on specific projects. There’s also a lot of overlap with the creatives and the SMM’s, as the SMM’s do a lot of creative work also.
Best of luck!
Coach
So we’re actually all resourced to our one large client!
As a social media manager, how did you get onto that path? Like what courses, certifications, experience did you get to work as a SMM? Because I would really like to pivot into that direction. 🧡 TYIA 🧡
Same. I am wanting to Pivot in that direction and would love any advice and info!
Hi so I’m at an agency with about 100 employees. We have pods for social that run 4 big brands. Here is our structure:
1x Sr Strategist
2x SMM
2x Content creators
2x Copy Writers
I should add cross functionally we have a project manager and producer who works across multiple pods.
Hi, in my case is:
1 PM
1 copywriter
2 designers
A whole another company for motion (about 5-6 people)
As to reports, the whole team gathers material once a week so the PM presents the results, and I developed an in-house tool for analytics.
Our Social Media Team consists of 3 SMMs, 3 designers, and 1 manager. Each SMM handle 1 country but we all work together for the same brand. We also handle influencer marketing and community management. Some also do video marketing for Tiktok and Youtube.
What are you hiring for? I am looking for a role
How many accounts is your team on? Dedicated to one large enterprise level account? Or factionalized across multiple. And are all of those FTEs?
At my job it’s
Head of Social
Social media director
Senior social strategist
Social media strategist (me)
We also have account managers and account directors and a project manager.
Then a separate creative team for graphics and copy writing.