Hiya, brand strategist here who wants to learn more about the media side of things. Any books, pubs, courses you can recommend? Thanks!

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Google Digital Garage has some courses specific to different channels that could help dip your toes into Social, Search, video etc.

I think it’s great you’re digging in to media. I started in Paid search out of college and was heavily exposed to digital media activation and now have headed more down the strategy route. Happy with the transition, definitely see how media activation experience is helpful in creating tangibility and connection from strategy all the way through.

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Thank you!

Subprime Attention Crisis by Tim Hwang does a good job at putting a lot of media industry “jargon” into easier to understand terms!

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