How bad is 360i? If I’m trying to get to a top agency, and am currently at an unknown digital product shop that is trying (unsuccessfully) to work on ads, is it potentially a good move?

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If they are winning a lot of awards as AD1 says and you have none, it is a good move. Menno Kluin is a brilliant creative (hence all the awards at 360, and every other agency he’s ever been at). Do some research on the leadership and make your own judgement on the work.

likefunnysmart

Jeez. Menno is a great creative (or so I keep reading). But that doesn't make him a great leader. Yeah he has his followers who do as he says. But if you go against the grain it won't go well. And if you don't help him win awards you're seen as worthless. Also, most of the awards were won by creatives who mo longer work there. Either way it sounds like a better move than wherever you're currently at OP. Just make sure to do good work fast and get out quicky.

likesmart

It’s obviously not the hottest shop in the world, but an upgrade from an unknown digital agency for sure. As others have stated, Menno Kluin, does awesome work wherever he is.

likesmartfunny

It’s a good place to get some as experience as a newbie. Not so great if you have experience.

likehelpful

Depends on who you are working for. We segment our ecd teams and have a content lab that does mainly social media work. If you want to stay digital and work on that sort of content it will not be as conceptual as the other teams in 360i.

likefunny

Also, the fact that this question starts out with "how bad..." 💩

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Yes it’s potentially a good move? Think I’ll be able to do digital video work there that will give me experience that can be translated to broadcast?

Yes.

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