How big of a red flag is it that a company doesn’t have a marketing strategy/plan in place? I’ve been asking for this from my director but alway get some type of an excuse so I’m starting to believe there isn’t one. We are a company with over 200+ employees and 4+ locations

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Sorry to be flippant but I’ve been on the agency side for 12 years and find that very few companies have an actionable, documented marketing strategy.

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RED FLAG!!!

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That’s not a red flag. That’s a California King-size red duvet cover.

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Sounds like you have a task. Put together the strategy, pitch it, and move forth.

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It’s a very, very common red flag. And, in my experience, it’s a sign of poor leadership that does not get better with time.

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Yikes.

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Yeah and I’ve made strategies for other channels but now I just feel like I’m wasting time because what’s the end goal overall

I've worked at a company like this. It was a very frustrating place to be at. The CEO didn't value our work and thought he could do it all himself. It was all so disorganized and unprofessional.

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Not a red flag. If that’s the case it’s probably that they are trying to fill those gaps and trying to hire them or the marketing team is new and they’re building it out. Or they’re just stuck in there own ways and winging it as they go, which is super common unfortunately.

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I think it depends on if they don’t have one and don’t care for one, or if there’s an unwritten one with a plan to do one properly. We’re about twice the size, 500 people, 6 locations, and don’t have one written down currently. But we plan to in the next 18 months.

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Can they at least tell you overall goals and objectives for marketing? It def sounds like a big red flag, I’d assume if you’re asking you’d at least get some piece of info that could help you align your work. Might be a good time to start looking at other companies… never hurts to start interviewing before you’re miserable (hoping you’re not already!)

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I find a lot of brand side leaders don’t have a clear strategy or vision..:

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Ouch. Run

How long have you been working at your company? My company is the exact same size with the same issue. I know it's annoying but I just took the challenge and worked to create our marketing objectives. Definitely impressed our CEO & the rest of senior management so don't be afraid to tackle it.

It depends. What's the current objectives and goals? How large is your department and are there any open roles? What are the company objectives? How new is everyone in their role? So many other questions but it doesn't necessarily mean to be a red flag. I've been at my current company for a year with mostly all new people in the marketing department, new leadership across the board within the last year too. We are just now starting on a plan but have so many other things that it's getting pushed.

I think it depends. I worked Brand side for a business that was a recent acquisition from a large CPG company in the US that neglected that portion of the portfolio for a better part of a decade, so had no meaningful strategy and several brands in the portfolio were positioned similarly. If your management is receptive to it, it is a good opportunity to create a structed strategy.

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